Four channels, five engagements
Supporting copy that explains the offer in one or two lines.
See the packagesWhat each engagement covers
Written for cosmetics and personal care: claims that must hold, textures that photograph, and platforms where the audience already buys.
P-01Brand and channel audit
Positioning as customers describe it, the claims the product can support, where the category is currently spending, how the current channel mix performs, and the two or three moves worth doing first. Written review with sources.
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P-02Creator seeding campaign
Creator shortlist with the reason each one was chosen, a brief covering the must-keep claim and the points that must appear, shipping and follow-up, and a report on publications, cost per piece and the substance of the comments.
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P-03Product launch campaign
Launch plan working backwards from the shelf date: story, asset list, channel plan, paid budget split, calendar, live management of the first weeks and a closing report against the plan.
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P-04Paid media management
Account structure reviewed and rebuilt where needed, audiences and exclusions set, creative tested in batches rather than one at a time, budgets moved weekly and decisions written down so you can follow them.
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P-05Always-on growth retainer
The monthly rhythm: content produced, creators briefed, paid media managed, results reviewed with you, next month planned and agreed before it starts. One named contact who knows the account.
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Order of operations
Each stage produces something you can read, keep and challenge.
01
Scope note
Channels, deliverables, schedule and fee, all before anything is charged.
02
Claim check
Every claim the campaign will carry is written down and checked against what the product can actually support.
03
Production
Assets, briefs and campaign builds, reviewed by you before anything is published or spent.
04
Live management
Campaigns monitored while they run, with budgets and creative adjusted on a stated cadence rather than on a hunch.
05
Handover
Report, asset files and account access notes handed over together, so the next team could pick it up.
Not sure which engagement fits?
Describe the product and the stage you are at. We will tell you which engagement answers the question you actually have, and which one would be a waste of money.