Paid Media Management

Monthly management of paid media inside accounts the brand owns, for one product line in one market. What you receive: - The account structure reviewed and rebuilt where it needs it: campaigns, ad sets, audiences, exclusions and naming that can be read a month later - Creative tested in batches against a stated hypothesis, with the losing versions stopped rather than left running - Weekly budget moves, written down, so the reasoning behind a change can be checked afterwards - A monthly report working backwards from money: spend by channel, cost per result, and the creative that produced the best of them How it runs: The retainer runs month to month and can be paused or cancelled with notice before the next month starts. Ad spend is paid by the brand directly to the platforms and is not part of this fee. Priced in US dollars per month for one market. A management fee based on spend is quoted instead where the monthly budget is above $20,000.